Great roll out from the NHL’s newest team, and I love the early attention to social media. Teams with some personality and bite are always winners. (hear our interview with Yard Goats Michael Abramson for more). In the Kraken bio it notes: “Now that we have a name, we’re strategizing all the ways to draft your favorite player.”
The Kraken were not done after they named the franchise, they also plucked Game Operations savant Jonny Greco from New York to lead their game presentation efforts. (see more below)
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