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Sports Business Journal – Golden Knights’ Theatrics Perfect For Building Las Vegas Fanbase

Vegas Knights drummers

Las Vegas’ penchant for “embracing all variety of variety” has helped the Golden Knights become popular, which has been “evident from the team’s home opener,” according to John Katsilometes of the LAS VEGAS REVIEW-JOURNAL. Golden Knights VP/Entertainment Production Jonny Greco said, “We’ve had officials come in from New York and Chicago and look at what we’re doing and say, ‘Wow, this would never play in our city,’ so we have broken some of the rules. But we’ve been allowed to make it something very fun, unique and the fans have jumped on it.” Greco recalls the “curious looks on faces of his co-workers” when the team pitched plans for their “pregame spectacle.” In a theatrical sequence, the Golden Knights have “conveyed the legend of the golden sword, echoing through canyons and finally landing at T-Mobile Arena.” A costumed Golden Knight “defends The Fortress against an attack by the visiting mascot, carrying the flag of the opposing team.” Greco said, “We have a Las Vegas crowd that is receptive to entertainment, they arrive early and know if they aren’t seated by 7:00pm, they’ll miss something.” Greco added that opposing team officials have “marveled at the early arriving crowds at T-Mobile.” Greco: “A lot of stuff we’ve talked about, what we’ve done, are not standard. Who opens with a sword battle before every game? Nobody. We have thought, ‘Is this going to fly? This is crazy!’ The whole time we thought, ‘If we’re going to do this and fail, at least we’ll fail spectacularly'” (LAS VEGAS REVIEW-JOURNAL, 4/25).

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