The Bay Area turned into a winter wonderland during NBA All-Star Weekend thanks to “Cavalanches”—a series of snow-themed pop-up events hosted by the Cleveland Cavaliers and creative agency 7K. These interactive installations at Oakland Arena, Lake Merritt, and other landmarks featured artificial snow, mini sledding hills, and immersive fan experiences that brought unexpected fun to the typically mild California coast. While Stephen Curry was busy with All-Star Game duties, his creative agency helped bring the Cavalanches to life, blending community engagement with entertainment in a playful twist on traditional fan activations.
