In a recent interview with Muse by Clio, Jonny Greco, co-founder and Chief Energy Officer of Shine Entertainment, shares insights into his journey from a sports-obsessed kid in Oneonta, NY, to a creative force behind some of the most electrifying live sports experiences. With a career spanning the Olympics, WWE, NBA, and more, Greco discusses his passion for storytelling and the art of crafting unforgettable moments that resonate with fans. He also highlights recent projects, including a collaboration with the NBA and MrBeast’s team for a $100,000 shooting challenge during All-Star Weekend in San Francisco. Greco’s reflections offer a glimpse into the creative processes that transform sports events into immersive spectacles.
