Our First Huddle Call on the Mighty Game Ops Network is complete. The topic was Defining and Owning your Brand with guest Greg Monaco from Fearless Brands.
It was a great hour of insights, reflections and engaging conversation with executives from the NHL, NBA, Major League Rugby, NFL, MLS and Minor League Baseball.
Greg illuminated the importance of branding to identify who you are, how that effect what you do and how it allows you to act with more thoughtfulness and design.
In addition to many people on the call sharing their experiences we looked at examples from the Philadelphia Sixers and from the the Tampa Bay Lighting. This exchange includes part of that conversation on how knowing the team/shop brand helped the Lightning make thoughtful decisions about their video production.
To read the full article click here
