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NHL – Kraken digging deep to add Seattle flavor to in-game entertainment

Shine Entertainment founder, Jonny Greco with BNB Builders

The Seattle Kraken are scouting, interviewing, studying game film and obsessing over everything from the main vision to the little details.

The hockey operations staff is doing it ahead of the 2021 NHL Expansion Draft on July 21. So is the game presentation staff — wait, make that the “Entertainment Experience and Production” staff — ahead of the Kraken’s debut at Climate Pledge Arena in 2021-22.

What music do they play and when? What do they use for the goal horn? What creature becomes their mascot?

To answer each question, they ask another:


“What we wanted to do with all of our processes was to be thoughtful in it,” said Jonny Greco, senior vice president of game presentation and live entertainment. “‘OK, why? If you’re going to do that goal horn, why?’ … We’re going to be relentless in trying to give the fans the best ‘why’ for everything we do.”

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