Shine partnered with the Tigers Athletic Department on an evaluation of their show for both football and men’s basketball, and then coached their creatives on the run of show and highlighting key moments for impact. For the men’s hoops team, the 2021-22 basketball season resulted in an 8-8 record at home. The following season, an enhanced fan experience meant an improvement in play on the court, as the hoops team improved to 16-3 at home. As for the football program, they went from 6-7 (5-2 at home) during the 2022 season to 11-2 (6-1 at home) during the 2023 campaign.